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Dynamic Vision

Become a Dynamic Vision Member And Enjoy the Support of a National Network

Stay in full control of your practice while gaining the buying power, marketing reach, and professional support of a trusted national brand.
Apply To Become A Member

Dynamic Vision Optometrist Network

Who We Are

At Dynamic Vision, independence isn’t negotiable, it’s our foundation. Unlike a franchise, your practice remains entirely yours: you own your store, your lease, and how you run your business.

For more than 26 years, we’ve built a trusted national brand that empowers independent optometrists to compete with big retail chains while preserving their individuality.

Founded and led by optometrists, we understand the realities of running a practice. That’s why our support is practical, relevant, and designed to help your business grow. The only requirement? Display Dynamic Vision signage within six months. Beyond that, everything about your practice remains uniquely yours.

Join Dynamic Vision
Dynamic Vision East Rand Mall Optometrists store entrance with branded signage and eyewear displays

How We Impact You

Benefits of Membership

Dynamic Vision membership gives you the best of both worlds: the freedom to run your practice your way, backed by the strength of a national network. With buying power, marketing muscle, business support, and peer collaboration, you’ll stay independent and stay competitive.

Our Vision

By uniting under one brand, we create collective strength, improve profitability, and deliver outstanding care to patients across SA.

Icon representing group purchasing power and supplier discounts for optometrists

Group Purchasing Power

Unlock exclusive supplier pricing by leveraging our combined buying strength and increase your profit margins. 

Icon symbolising marketing support, national campaigns, and social media for optometry practices

Marketing & Branding Support

Benefit from national campaigns, social media, and a professional web presence that strengthens your brand locally. 

Icon showing practice management tools including systems, software, and reporting for optometrists

Practice Management Tools

Access systems, software, workflows, and reporting designed to simplify your operations.

Icon representing professional development, training workshops, and CPD opportunities for optometrists

Professional Development

Grow your expertise with training, workshops, and CPD opportunities for you and your team.

Icon showing community and peer support network for independent optometrists

Peer Support & Network

Join a community of independent optometrists to share ideas, challenges, and solutions.

Icon representing Dynamic Vision exclusive products and eyewear ranges that boost practice margins

Dynamic Vision Products

Offer exclusive product ranges that strengthen your margins and set your practice apart.

Our Strategic Partners

Dynamic Vision partners with leading global and local brands to bring our members the best products, services, and growth opportunities. From exclusive supplier deals to cutting-edge marketing and media support, our partnerships ensure your practice stays competitive and profitable.

SEIKO eyewear and progressive lenses logo, Dynamic Vision partner
“Safilo eyewear and optical frames logo, Dynamic Vision partner
HOYA optical lenses logo, Dynamic Vision partner
Sightique Optic Supplies logo, Dynamic Vision partner
Carl Zeiss Vision lenses logo, Dynamic Vision partner
CooperVision contact lenses logo, Dynamic Vision Optometrist partner

Becoming A Dynamic Vision Member Is Simple

  • Submit Your Application: We review your eligibility and guide you through the next steps.
  • Onboarding & Branding: Set up your accounts, tools, and signage to align with the network.
  • Training & Setup: Gain access to systems, supplier contacts, and practice management tools.
  • Go Live: Launch as a full Dynamic Vision Network member.
  • Ongoing Support & Growth: Benefit from regular check-ins, marketing support, and business development guidance.
Join Dynamic Vision
Optometry consultation room with SEIKO progressive lenses branding and equipment at Dynamic Vision practice

Member Testimonial

“Being an optometrist in private practice can sometimes feel lonely, especially when you’re unsure about what to do or what’s expected of you. At university, we’re taught a lot about clinical procedures, how to refract, prescribe, and care for patients’ eye health, but not much about business, or how to build a successful practice over time.


Becoming part of Dynamic Vision has changed that for me. I’ve learned how to run a profitable practice and, more importantly, I’ve become part of a community, actually, a family. In the Dynamic Vision family, there’s no judgment. If you’re ever struggling or unsure about something, no matter how small, you can ask, and someone will guide you in the right direction.


If you’re looking for support and a sense of belonging while still running your own practice, I encourage you to join this amazing family.”

- Chrystal Yssel, Dynamic Vision Optometrists - Secunda

Ready To Grow Your Practice?
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Join Dynamic Vision and enjoy the freedom of independence backed by national strength.